What if I don't have an idea yet?

That's exactly what the Clarity Compass and Contribution Canvas are for. They help you map your skills, find your niche, and land on a product idea worth building.

What if I'm not technical?

You don't need to be. Templates ship as PDFs, a Notion duplicate-template, and an AI extension pack for the free Claude skill — no coding required.

Do I have time if I work full-time?

The system is designed for full-time employees. The 90-day playbook assumes 7–10 hours per week — about 2 hours on weeknights and a few hours each weekend.

How is this different from other courses?

Most courses teach one skill. This is the complete system: idea → first sale → PMF → stable revenue, with a decision gate at every phase. Built by a PM with 20+ years in tech, not a marketing guru. Systems-first, not hype-first.

What's the free Claude skill?

A free Claude.ai skill that becomes your conversational build partner. Walks the 5 entry paths and ships Build Audit, Scope Guillotine, 10-Day Sprint, and 15-Minute Launch Plan as conversational templates. Own The Ship It Kit too? Drop in the included AI extension pack and all 24 templates become AI-callable.

Who created The Ship It System?

Molly Shelestak — a product manager with 20+ years in tech infrastructure, currently at Heap by Contentsquare. She's built multiple businesses on the side while working full-time and has driven $20M+ in revenue impact.

How is the pricing justified?

Every stated value is benchmarked against a named, publicly-priced competitor. The Ship It Kit ($149 list, $74.50 with LAUNCH50) carries $1,204 in stated component value (8.1× ratio) vs. PM Collective Notion Product Kit ($199), Copyhackers courses ($997), PromptBase Hire ($30–$50/agent), and Glassdoor PM consultant rates ($99–$128/hr). The Bundle ($179 list, $89.50 with LAUNCH50) carries $1,553 (8.7× ratio). Held conservative on purpose — standard internet-marketing stacks claim 5–20× ratios. The full math lives at theshipitsystem.com/value.

Free · no email

How I built it.

Real systems I built with AI, written up so you can build your own: the moving parts, the steps, what cost me time, and the files to copy.

Start hereThe launch-plan prompt: a one-page plan in about 20 minutesOpen →

Physical productsHow I turned Sean Levon Nash's paintings into seven coloring booksEight weeks, seven books, one real bill. The story book by book, where Claude hit a wall, and every prompt and script I tried.Read the guide →
Physical productsHow I went from two KDP rejections to seven books liveThe dropdown that ate two sessions, the question that found it, and the checks that got six more books through KDP and Lulu with no rejections.Read the guide →