Ship the side project you've been carrying for 3 years.
A 90-day playbook and AI skills that take you from idea to your first sale, built for nights and weekends.
Built on 20 years of shipping real products.
- Your first sale by Day 30
- Proof people want it by Day 60
- A plan for $10K a month by Day 90
20 years building products at
Sound familiar?
You're smart. You're capable.
And you're completely stuck.
You sit down, open 14 tabs, hit contradicting advice, and close the laptop feeling worse.
$297 here, $497 there. Each taught you a sliver. None gave you the whole picture.
"For my future business." They auto-renewed twice. It still doesn't exist.
You know landing pages, email sequences, funnels. You've just never built one end-to-end.
The problem isn't you.
The problem is that nobody gave you the infrastructure.
The reframe
You don't have a motivation problem.
You have a missing-infrastructure problem.
The difference between launching and staying stuck isn't talent or time. It's a system that connects every step — so you never have to decide what to do next.
And no, not another course. A course hands you a lesson and leaves. This hands you the templates, the tasks, and the kill-or-keep gates — the assembled thing, not one more sliver.
The real fear
You've quit projects before.
This one's built for that.
You don't need willpower. You need a system that catches you when you slip.
Recovery's built in — one slip doesn't end the run.
A checkpoint every 30 days: advance it or kill it clean.
Tomorrow's task is already written. You just do it.
Not more discipline. This time, slipping doesn't mean stopping.
Where to start
Most people start with the whole system.
Everything to go from "I'm working on something" to your first sale — in one bundle, at the lowest it'll be.
Not ready for the whole thing? Start smaller —
The 90-day arc
Three phases. Three gates. All three legit finishes.
Each phase ends with a decision point where you can keep going, pivot, or kill it — on purpose, with data. No sunk-cost spiral.
Ship
Validate, scope, build V1, wire payments, make a real sale.
Find
Sean Ellis survey, retention data, V1.1, second launch.
Scale
$10K MRR math, automation map, product ladder vs. product-#2.
Inside the Kit: 9 numbered modules (0–8) + Module 6 (the 10-Hour Business Week) running underneath from Day 31 as your weekly cadence. See the full module breakdown →
Who built this
Built by a PM who ships products for a living.
I've spent 20+ years as a product manager in tech infrastructure — currently at Heap by Contentsquare. My job is to build systems that ship products at scale. I'm not guessing at what works.
While doing that full-time job, I built three businesses on the side: a SaaS product (Outli.ne), a consulting practice (Diversified Fun), and a build partnership practice (Unstuck with Molly). Not because I'm superhuman. Because I used the same frameworks I use at work.
Why this pricing isn't made up
A PM built the pricing.
Every stated value below is benchmarked against a named, publicly-priced competitor — Copyhackers, Lenny, Justin Welsh, PromptBase, Glassdoor. Ratios held under 9×, on purpose. Standard internet-marketing stacks claim 5–20×. We don't.
The Ship It Kit
Stated value
$1,204
The Ship It System Bundle
Stated value
$1,553
Marketing OS
Stated value
$349
The single most defensible piece of evidence in our pricing
Cost of decision fatigue
$509,023
per month
9× the average monthly salary of an individual credit officer. That's what one bias cost a real bank when 26,501 decisions were analyzed.
— Baer & Schnall, Royal Society Open Science, 2021 · DOI 10.1098/rsos.201059
You're not paying for templates. You're paying to stop paying a tax that runs 9× your time-cost per month in defaults and rework.
See it run on a real product
Watch a theoretical shipper walk all three layers.
Meet Riya — a senior PM building a $9/mo paid newsletter on weekends. Same locked idea, run through twelve modules across all three Ship It System layers. Twelve paste-ready artifacts, zero contradictions, because every module reads the same User Context.
opens in a new tab · real artifacts, not screenshots · ~5 min to skim
FAQ
Questions you probably have.
Last thing
The most expensive thing you own is the idea you haven't launched yet.
The whole system — the Kit's 90-day playbook plus the 25 Marketing OS skills — at the lowest it'll be. LAUNCH50 runs through end of July.
Not ready to buy? Start free.
Get the One-Page Launch Plan
15 minutes, 7 prompts, one page that turns "I'm working on something" into a plan you can start this week. Free PDF — no Gumroad, no checkout.