Meet Riya.
She's not a real person. She's the exact senior PM Marketing OS exists for.
The backstory
Riya has mentored ~30 PMs informally over the last four years. Six of them have written her something like "you changed my career" in a Slack DM. One wrote a LinkedIn thread about her "Career Roadmap Review" exercise that hit 4,200 likes. She has two named testimonials in hand — one from a now-Director at Stripe, one from a now-Head of Product at a 50-person Series A.
She has never charged a dollar for any of it.
What kicked this off: she's been watching the same career-stall pattern hit every senior PM in her network — they get good at execution, then plateau because they don't know how to do strategic portfolio thinking on their own career. They keep taking the next obvious role instead of running the equivalent of a quarterly business review on themselves. By year 8 they're competent operators with no point of view.
The idea she walked in with
A $9/mo paid weekly Substack. Each issue is one 20-minute self-portfolio review prompt — what to ship next in your career, what to kill, what to consolidate — using the same frameworks PMs already apply to product roadmaps at work. Founder tier: $5/mo locked in forever for the first 100 subscribers.
The catch
She has 30 days. She still works full-time. And the very specific senior-PM audience she's chasing is allergic to AI-flavored marketing, LinkedIn-thought-leader voice, and anything that smells like a course pitch. If this lands wrong on day one, the audience never opens email two.
Today is Day 5 of 30. Watch what she does next.
/unstuck launch + /unstuck validate (Layer 1, free)
/unstuck pricing