Ship the side project you've been carrying for 3 years.
From "I'm working on something" to "I just made a sale" — in 30 days.
- First paying customer by Day 30
- Real PMF signal by Day 60
- $10K MRR map by Day 90
Sound familiar?
You're smart. You're capable.
And you're completely stuck.
You don't have a motivation problem. You have a missing-infrastructure problem.
Every time you sit down to start, you open 14 tabs, hit contradicting advice, and close the laptop feeling worse than when you opened it.
$297 here, $497 there. Each one taught you a sliver. None gave you the whole picture — or the tools to actually execute.
"For my future business." They auto-renewed twice. The business still doesn't exist.
You know about landing pages, email sequences, and funnels. You've never built one end-to-end — because nobody showed you how the pieces connect.
The problem isn't you.
The problem is that nobody gave you the infrastructure.
The reframe
You don't have a motivation problem.
You have a missing-infrastructure problem.
The difference between people who launch and people who stay stuck isn't talent, time, or courage. It's whether they have a system that connects every step — from idea to revenue — so they never have to decide what to do next.
Which one fits you?
Pick the sentence that sounds like this week.
Four products, four different stuck patterns. Match the feeling — not the price — and you'll land on the right one.
Not sure yet? Grab the free One-Page Launch Plan — 15 minutes, 7 prompts, a real plan you can start this week. Pay what you want, $0 is fine.
The 90-day arc
Three phases. Three gates. All three legit finishes.
Each phase ends with a decision point where you can keep going, pivot, or kill it — on purpose, with data. No sunk-cost spiral.
Ship
Validate, scope, build V1, wire payments, make a real sale.
Find
Sean Ellis survey, retention data, V1.1, second launch.
Scale
$10K MRR math, automation map, product ladder vs. product-#2.
Inside the Kit: 9 numbered modules (0–8) + Module 6 (the 10-Hour Business Week) running underneath from Day 31 as your weekly cadence. See the full module breakdown →
Who built this
Built by a PM who ships products for a living.
I've spent 20+ years as a product manager in tech infrastructure — currently at Heap by Contentsquare. My job is to build systems that ship products at scale. I'm not guessing at what works.
While doing that full-time job, I built three businesses on the side: a SaaS product (Outli.ne), a consulting practice (Diversified Fun), and a build partnership practice (Unstuck with Molly). Not because I'm superhuman. Because I used the same frameworks I use at work.
Why this pricing isn't made up
A PM built the pricing.
Every stated value below is benchmarked against a named, publicly-priced competitor — Copyhackers, Lenny, Justin Welsh, PromptBase, Glassdoor. Ratios held under 9×, on purpose. Standard internet-marketing stacks claim 5–20×. We don't.
The Ship It Kit
Stated value
$1,204
The Ship It System Bundle
Stated value
$1,553
Marketing OS
Stated value
$349
The single most defensible piece of evidence in our pricing
Cost of decision fatigue
$509,023
per month
9× the average monthly salary of an individual credit officer. That's what one bias cost a real bank when 26,501 decisions were analyzed.
— Baer & Schnall, Royal Society Open Science, 2021 · DOI 10.1098/rsos.201059
You're not paying for templates. You're paying to stop paying a tax that runs 9× your time-cost per month in defaults and rework.
See it run on a real product
Watch a theoretical shipper walk all three layers.
Meet Riya — a senior PM building a $9/mo paid newsletter on weekends. Same locked idea, run through twelve modules across all three Ship It System layers. Twelve paste-ready artifacts, zero contradictions, because every module reads the same User Context.
opens in a new tab · real artifacts, not screenshots · ~5 min to skim
FAQ