What if I don't have an idea yet?

That's exactly what the Clarity Compass and Contribution Canvas are for. They help you map your skills, find your niche, and land on a product idea worth building.

What if I'm not technical?

You don't need to be. Templates ship as PDFs, a Notion duplicate-template, and an AI extension pack for the free AI Build Partner skill — no coding required.

Do I have time if I work full-time?

The system is designed for full-time employees. The 90-day playbook assumes 7–10 hours per week — about 2 hours on weeknights and a few hours each weekend.

How is this different from other courses?

Most courses teach one skill. This is the complete system: idea → first sale → PMF → stable revenue, with a decision gate at every phase. Built by a PM with 20+ years in tech, not a marketing guru. Systems-first, not hype-first.

What's The AI Build Partner?

A free Claude.ai skill that becomes your conversational build partner. Walks the 5 entry paths and ships Build Audit, Scope Guillotine, 10-Day Sprint, and 15-Minute Launch Plan as conversational templates. Own The Ship It Kit too? Drop in the included AI extension pack and all 24 templates become AI-callable.

Who created The Ship It System?

Molly Shelestak — a product manager with 20+ years in tech infrastructure, currently at Heap by Contentsquare. She's built multiple businesses on the side while working full-time and has driven $20M+ in revenue impact.

How is the pricing justified?

Every stated value is benchmarked against a named, publicly-priced competitor. The Ship It Kit at $149 lists $1,204 in stated component value (8.1× ratio) vs. PM Collective Notion Product Kit ($199), Copyhackers courses ($997), PromptBase Hire ($30–$50/agent), and Glassdoor PM consultant rates ($99–$128/hr). The Bundle at $179 lists $1,553 (8.7× ratio). Held conservative on purpose — standard internet-marketing stacks claim 5–20× ratios. The full math lives at theshipitsystem.com/value.

For the side project stuck in your head

Stop stalling on your side project.

A free Claude skill that helps you figure out what to build and start shipping it.

Works on Claude's free tier · installs in 10 seconds

The stuck moment this fixes

You typed "help me ship my side project" into Claude. It gave you a Notion-flavored plan and three follow-up questions. You closed the tab.

That's not a build partner. That's a polite intern with no context.

This picks a side. Same Claude.ai window. Different brain.

What you actually get

One skill. The whole ship arc.

Five simple steps — from picking what to build all the way to your first sale. The skill always knows which step you're on.

Phase 01

Decide

What to build (or what to kill).

·Discovery
·Idea Bank
·Day-Job Decision

Phase 02

Diagnose

Find the actual stuck pattern.

·Build Audit
·Stuck Diagnosis

Phase 03

Scope

Cut to a 10-day shape.

·Scope Guillotine

Phase 04

Ship

The rhythm that actually finishes.

·10-Day Sprint
·6-Week Roadmap
·Launch Plan

Phase 05

After

First sale, validation, what's next.

·Validation Kit
·Full Pipeline

No matter where you enter, the skill knows which phase you're in.

How it works

30 seconds. Four clicks.

Four-panel install flow: open Claude.ai, click plus, tap Skills and upload the zip, start typing

that's it ↑

See the starters below for what to type first.

Who this is for

Senior tech employees with a Claude.ai sub (free tier fine) and a side project that's been "almost ready to ship" since 2024.
People who already use AI daily but keep getting platitudes when they ask it about their own work.
Builders who want a real method, not a pep talk.

Who this isn't for

Anyone who wants done-for-you. The AI walks you through your own decisions. It won't write the code or run the launch.
People who don't already use Claude. Set up the account first — this is useless without it.
Anyone looking for "10x productivity hacks." This is a method, and methods are boring on purpose.

Whoever you are, it has a playbook for you

Five starters. Five archetypes.

Polyglot

“I have 3 ideas.”

Resurrector

“It's in a drawer.”

Perfectionist

“I'm rewriting drafts.”

V1 Show-Stopper

“Nobody's seen it.”

Burnout Cycler

“I'm just stuck.”

Whichever one you are, it has a playbook for you.

What's in the box

The free skill is the door. The Kit is the playbook.

Each one is its own Claude.ai skill. Install whichever you want. The free Partner detects the others and gets smarter when they're around.

Free · Always

AI Build Partner

For when you don't know what to build

Use it when…

You have 3 ideas
→ picks the one that ships, kills the others
You keep starting and abandoning
→ names the stuck pattern, gives a different playbook
You're thinking about quitting your job
→ runs the runway math + scripts the conversation
You have a project in a drawer
→ tells you to revive, redesign, or kill

↳ install in 30 seconds

+Kit · $149 · Most popular

Ship It Kit

For when you know what to build but need to ship it

Use it when…

You're staring at a blank landing page
→ drafts all 8 sections in your voice
Launch is Friday and you have no emails
→ writes the 5-email sequence and schedules sends
You don't know how to take money
→ wires Stripe or Gumroad + the receipt + delivery
You need a 90-day path to first sale
→ the Playbook gives you the dates and the checkpoints

↳ Partner defers all depth to the Kit

+Marketing OS · $79

Marketing OS

For when you've sold one and need to sell a hundred

Use it when…

First sale landed but you have no audience
→ builds the offer ladder + cold list
Your copy sounds like everyone else
→ Schwartz awareness levels lock the angle
Pricing feels too low (or too high)
→ Hormozi offer math + Belcher comp anchors
You have to write the whole launch sequence
→ Brunson hooks + Cialdini influence, stacked

↳ separate skill · different brain

See the Kit · $149

Stuff it actually does (that the docs don't tell you)

The skill has opinions.

A friendly cartoon robot with a magnifying glass inspecting a tangle of arrows and post-it notes, saying I see it

the skill noticing something you didn't ↑

It calls out the serial killer

Tell it you've started six projects in a year, it stops you on Step 0 and runs the override before letting you start a seventh.

It detects re-entry

If you've talked to it before about the same project, it picks up where you left off instead of asking you to re-explain.

It saves your work as you go

Every response ends with a 📌 Save this turn block — verdict + move + open question. Paste it into your Project file. You'll have a paper trail.

It knows your tools

If you have Notion, Calendar, or Gmail MCP connected, it offers to create the doc / book the block / draft the email. No copy-paste tax.

It reframes the over-builder

Estimating 6+ months for a side project? It interrupts the spec and asks what the 10-day version looks like. Then defends that scope when you try to add to it.

It runs the Curious Stance

When you're stuck and grumpy, it doesn't cheerlead. It asks one specific question that surfaces the actual constraint. Usually it's not what you thought.

There are more. Install it and find them.

Read before you install

Frequently asked.

Is it really free?

Yes. If you love it you might buy the Kit later. If not, you don't. The skill works standalone.

Why not just write the prompts myself?

You could. The 30 modules come from years of 1:1 build partnerships — the questions, the order, the names. You're skipping six months of figuring out which prompts actually work.

Do I need paid Claude.ai?

Free tier works. You'll hit message limits faster on long sessions, but the skill runs on any plan.

What happens to my data?

Conversations stay in your Claude.ai account. I don't see them. The skill is just a file — it doesn't phone home.

What if I install it and hate it?

Delete the skill. Ten seconds. Back to normal Claude. Nothing changed.

Install it. Talk to it. See what happens.

Sixty seconds after install you'll know. Everything else it'll walk you through.

— Molly · @unstuckwithmolly